In an article to mark World Wildlife Day, Leith Meyer, a veterinarian at the University of Pretoria, writes about the danger of poorly informed social media campaigns mounted by distant advocates who, with all good intentions, might harm on-the-ground conservation efforts. His case in point is these highly emotional urbanised westerners who oppose trophy hunting. His opinion reveals a limited understanding of what is rapidly becoming a major social movement. People around the world, including [...]